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Case study 001 — My Singing Brainrots

7 days.7 figures.

400K+ combined peak CCU · Millions of players

7 figures in 7 days◆400K+ combined peak CCU◆Millions of players◆Multiple hit games◆7 figures in 7 days◆400K+ combined peak CCU◆Millions of players◆Multiple hit games◆7 figures in 7 days◆400K+ combined peak CCU◆Millions of players◆Multiple hit games◆7 figures in 7 days◆400K+ combined peak CCU◆Millions of players◆Multiple hit games◆

Results

We did it again.And again.

My Singing Brainrots

My Singing Brainrots

175K peak CCU

Be A Parkour Ninja For Brainrots

Be A Parkour Ninja For Brainrots

46K peak CCU

Escape Rising Lava For Brainrots

Escape Rising Lava For Brainrots

41K peak CCU

My Scamming Brainrots

My Scamming Brainrots

27K peak CCU

The story

It didn't start like that.

  1. 013D artist
  2. 02Failed games
  3. 03No audience
  4. 04Kept building
  5. 05Learned what works
  6. 06Built hits

10 years of lessons.
One private room.

What actually makes games work

We know why players stay.And why they leave.

Average playtime

38.4min

50th90th

Day 1 retention

27.42%

50th90th

Day 7 retention

7.2%

50th90th

Qualified play-through rate

1.94%

50th90th

Values from one of our games' Roblox benchmark view. Percentile marker positions are approximate.

We don't guess. We read player behavior.

Click → Play → Stay → Return → Spend

We know
what to look for.

01

Why did they leave?

First sessionCore loopProgression

→ What we'd test

02

Why didn't it get discovered?

CTRPTRRetention

→ What we'd change

03

Why aren't they coming back?

D1D7Returning playtime

→ Where we'd look

04

Is this idea even worth building?

TrendMarketHook

→ Our take

You've seen
the results.

You've seen
what we know.

Now
take action.

Private access

For serious Roblox developers

The inner
circle.

Private access to
what's behind the hits.

Multiple 7 figures · lifetime400K+ combined peak CCUMillions of playersMultiple hits

Your advantage.

01

Know what to build next.

The games, trends and opportunities we believe have money in them.

02

We help fix your game.

Show us the game. Show us the numbers. We tell you what we'd change.

03

See the next trend early.

What we're watching before the rest of Roblox catches on.

04

Steal our winning ideas.

Hooks, systems and decisions from games that reached millions.

05

See what we're doing right now.

What we're building. Watching. Testing. Changing.

06

Ask us directly.

Bring your questions. Bring your numbers. Get our actual answers.

07

We invest
back into you.

Subscriptions. Resources. Tools. Giveaways. And more.

+ More inside.

  • Game reviews
  • Analytics breakdowns
  • Private studio learnings
  • Member giveaways
  • Paid resources
  • Tools & subscriptions
  • Developer network
  • Private resources
  • + And more

The public gets the lessons.

Members get what we're doing now.

Full private access

$49/ month

Less than $2/day.

Join — $49

Cancel anytime.

One good decision can pay for months of access.

Recent case studies

We don't just
talk about it.
We build it.

Recent games we've built, backed, or worked on.

MY SCAMMING BRAINROTS

Peak CCU

27K

Invested

$826

Generated

$100K+

Exact revenue undisclosed due to contractual obligations.

12,000%+

ROI

ESCAPE RISING LAVA FOR BRAINROTS

Peak CCU

41K

Invested

$100

Generated

$50K+

Exact revenue undisclosed due to contractual obligations.

49,900%+

ROI

ROLL A GNOME

Peak CCU

13K

Invested

$1,200

Generated

$25K+

Exact revenue undisclosed due to contractual obligations.

1,983%+

ROI

PARKOUR FOR BRAINROTS

Peak CCU

35K

Invested

$872

Generated

$75K+

Exact revenue undisclosed due to contractual obligations.

8,502%+

ROI

Real games. Real numbers. Real decisions.

Private mentorship · Application only

Work with
the team
behind the hits.

1-on-1 access.
Your game. Our attention.

Multiple 7 figures•400K+ combined peak CCU•Millions of players

Private client application

Want us
on your game?

Application only · Selective acceptance

Submitting an application does not guarantee acceptance.

Your game. Our experience.

01

Build the right game.

We pressure-test the idea, hook, market and opportunity with you — before you waste months building the wrong thing.

02

Make the right calls.

Game design. Retention. Progression. Monetization. Discovery. Updates. We help you decide what to build, change, cut and prioritize.

03

We read your numbers with you.

Your actual analytics. We find where players drop, why they don't return, and what we'd test next.

04

You don't figure it out alone.

Bring us the game. Bring us the problem. Bring us the decision. We work through it with you.